Blanche: ( blæntʃ, blɑːntʃ). Where unmet and unarticulated needs are uncovered to create innovation opportunities.

Independent Frame of Mind

Blanche Eyewear is an independent eyewear brand based on the Gold Coast of Australia.

Focused on handmade unisex sunglasses at anti-industry pricing.

Designed to be both beautiful and lasting, our frames are made with the highest quality materials, without compromising on aesthetic. 

Our target it to make you feel elevated. 

Sustainable Design

Blanche Eyewear is designed to last & handcrafted from eco-friendly plant-based cellulose acetate. 

Cellulose acetate is a natural bioplastic made from the fibers of cotton or wood pulp. This compound is then mixed with various colored dyes, block casted, then sliced into sheets or chipped into tiny color pellets. The final product is biodegradable and renewable.

Uncompromising Quality

Blanche Eyewear frames are handcrafted from plant-based acetate and stainless steel with Optical Class 1 nylon lenses. Each style goes through meticulous design, engineering and production processes to ensure top quality eyewear.  Every pair of sunglasses takes over 90 days to complete and requires nearly 100 steps from start to finish.  

Our frames are made from the best cellulose acetate providers in the world (usually Mazzucchelli, but we don't like to box ourselves in)— an eco-friendly alternative to petroleum based plastics. Acetate also allows for richer and more unique colours than traditional plastic. 

Our optical-quality nylon lenses are thick and scratch-resistant making them more durable, and also block 100% of UVA / UVB to keep your eyes protected for years to come.

A Creative Collective

We partner with friends, artists and brands we admire for their modern sensibilities to bring new ideas to market. By being inclusive rather than exclusive our goal is to give design power back to independent brands and in turn bring better value and options to consumers.